We hold this truth to be self-evident: No project is the same. Our recent ‘Wear Yours’ campaign for Keds is a great example of that. Working collaboratively with our creative friends at Keds, we were able to concept, shoot and edit a campaign that honored the long heritage of the brand while bringing its many chapters into the here and now. This project called for multiple locations, lots of talent and most importantly – a boatload of choreography. Like a pair of fresh, white Keds, our director was just the right fit. She lept into action, putting this intricate dance into motion.